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Magnet Designation

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8 Magnet designation exists for three reasons:

1-For an additional PR marketing tool for the hospital.

2-A way for the ANCC to rake in piles of cash.

3-For management to engage in a self-congratulatory circle jerk while staff nurses are overburdened with additional paperwork, the same ****** working conditions, and remain as the facility's go to scapegoat.

Discuss.
I think you covered all the points. Although I would exchange number 1 with number 2. The believe the PR value is a lesser reason than the money it brings into ANCC coffers for the continued existence of Magnet designation. Although the ANCC sells it to hospitals as an important PR point.

Comment:
I'm sure most of what you say is true... I just started a few months ago at a magnet hospital. Coming from a for-profit hospital and another hospital I only lasted 9 months which was part of a huge network in Boston...That SUCKED... I feel like where I work now (magnet) is MUCH better than where I've worked before. I'm sure being magnet is less of a factor, but after the hell I've been through at other facilities, I don't really care lol... They can throw the magnet status around all they want if I'm happier and my coworkers are happier

Comment:
Okay, just playing devil's advocate... I might not be understanding all the in's & out's of magnet (I'm just a new grad myself). But what we learned in school is that in order to attain magnet, a hospital has to show evidence of nurse satisfaction (defined by falling below a certain threshold of nurse turnover). If achieving magnet means that more often than not nursing jobs become crappier and nurse satisfaction drops (due to increased nuisance documentation and hoops to jump through), would it not stand to reason that nurse turnover would jump and the hospital's magnet status would be imperiled? In school, we were taught that in order for a hospital to achieve and keep magnet status, that hospital must invest in nurse satisfaction. Maybe that's not how it works - correct me if I'm wrong...

Comment:
IMO, the whole "Magnet designation" situation is another example of the Law of Unintended Consequences. The designation was originally dreamed up and intended to recognize/reward the few hospitals that were already, of their own free will, offering a superior work/practice environment for nurses. However, once hospitals figured out that they could use it as a marketing tool (and look at how often hospitals publicize the designation as if it is recognition for outstanding patient care, rather than being a positive workplace for nurses), more and more hospitals began just jumping through the hoops and making the bare minimum of effort they needed to in order to get the designation. At this point, I consider it basically meaningless. There are some good hospitals (I mean "good" from a nursing/employment perspective) that have the Magnet designation, and some mediocre and cruddy hospitals that do. And there are plenty of good hospitals that haven't pursued Magnet status.

Comment:
Well, we could look at the situation this way... Hospitals covet magnet status. So maybe the most effective way of improving hospital work conditions would be to lobby the ANCC for higher and more meaningful standards required to achieve magnet.

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But you see, they don't want your input. It's just a money making marketing ploy, you see. Somebody got the idea on how to make a buck. They got a few hospitals who were VERY interested in ANY way they could market themselves to bring patients to their facilities and not the facility next door. Magnet is a "bumper sticker" that's all it is. Magnet is also equal to those homes in your neighborhood that have the "ADT" security sticker in the window, or that little sign on the front lawn - but, of course, do not actually have any security system installed Also like having a "Sheriffs Association" decal on your car...Don't be fooled by any of this, please!!! Hospitals only exist for money, and they buy into whatever marketing scheme they can to even temporarily give them edge. Other marketing ploys are "Center for excellence", "XXX Institute". These often show up in commercials showing some hi-tech lab environment with doctors and nurses collaborating with x-rays and colorful computers all around them. They make you believe that there is actually a place where these people sit together and discuss your specific tx all day long... when, there is no "institute" -- have you ever been to a tumor board? LOL.

Comment:
Okay, I get what you're saying. But back to my original point... Does "magnet" require a lower nurse turnover than the national average? If so, then how are hospitals achieving this? I'm just curious how these hospitals are motivating nurses to stay?

Comment:
Quote from AJPVOkay, just playing devil's advocate... I might not be understanding all the in's & out's of magnet (I'm just a new grad myself). But what we learned in school is that in order to attain magnet, a hospital has to show evidence of nurse satisfaction (defined by falling below a certain threshold of nurse turnover). If achieving magnet means that more often than not nursing jobs become crappier and nurse satisfaction drops (due to increased nuisance documentation and hoops to jump through), would it not stand to reason that nurse turnover would jump and the hospital's magnet status would be imperiled? In school, we were taught that in order for a hospital to achieve and keep magnet status, that hospital must invest in nurse satisfaction. Maybe that's not how it works - correct me if I'm wrong...

Comment:
Okay, now that makes sense (about the recession). I do wonder what will happen with nurse turnover/magnet status when the economy turns around.

Comment:
Quote from AJPVOkay, now that makes sense (about the recession). I do wonder what will happen with nurse turnover/magnet status when the economy turns around.

Comment:
[QUOTE=Make.it.workRN;5962022]My facility is pursuing magnet status right now.The magnet committee is all rainbows and unicorn poopLOL I agree. The non-profit hospital where I used to work had implemented Unit Councils and shared governance on the way towards Magnet Status. Nursing management talked about it like it was some sort of cult! All I took away from it was that I couldn't get an "excellent" (and qualify for a raise) on my yearly eval unless I joined two practice committees on top of all my other responsibilities. I think it's joke to need a bunch of committees to get things done for nurses- how about management actually doing their jobs in the first place?

Comment:
If hospitals spent the same amount of time and money they waste getting magnet status, to actually improve working conditions, care would improve, and happy nurses make happy patients. Word spreads fast. They wouldn't even have to spend money advertising.I know, after going through (and getting) the process of magnet designation with my current employer, I will be avoiding magnet hospitals from here on out. It's a sign that the hospital cares more about PR than nursing. What a waste of time and money.
Author: alice  3-06-2015, 18:01   Views: 792   
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