Who do I send my resume to?

Hi everyone!

So I have been trying so very hard to get a good job in the new area I have just moved to. With over 15 years of nursing experience, it has been an absolute bear to find a decent job here.

They have a job posting for a PRN NICU/Nursery job, that I have applied for on their web site several months ago. The post has remained. Now today a FT position has been posted. I have 6 years of Nursery and NICU experience!! The hospital has a website that "parses" an uploaded resume and then you go in and fill in the blanks. This is how I initially applied for the job.

My resume was initially written by me, gone over (with a fine tooth comb) by the Dean (with a Ph.D in Nursing education) of Nursing program of the school I graduated from and then reviewed by a professional resume writer. Neither of them had much to change. My issue isn't how to ace an interview, I am not even getting a call back from this specific hospital.

I think I need a new tactic.

Should I fill out their online application again?
Do I e-mail the director of Women's Services directly with my resume? That feels all wrong to me. Not following the chain of command and all.
Or I could snail mail my resume with a nice cover letter directly to the NICU/Nursery manager. Still by-passing HR, yet not going over the hiring manager's head for that department.
How about sending a HUGE bouquet of flowers with my cover letter and resume attached? Too much????

I would like to work for this magnet hospital. But I am flummoxed as to why I am not getting called in for an interview.

Thanks in advance for your help.
WG
Typical.I had to bypass this particular system as it was so CUMBERSOME.Do you know of anyone who works there? A friend? Pastor? Acquaintance?That's where I would start.
15 years of experience? Damn, try having none. You need to write a bomb-ass cover letter. "Dollarize" yourself. How can your strengths directly impact the department. All I can offer right now is customer service experience, so I write that interpersonal and communication skills could have a positive effect on patient satisfaction surveys. Also, I try to add some of the wording of the job description to my cover letter. I did this last week and just got a call for my first interview! Always call the floor, get the name of the nurse mgr, and send the cover and resume directly to him/her. It's such a numbers game, too. Just applying online got me nowhere all summer, so I had to change it up.