What does Johnson and Johnson get out of promoting nursing careers?

2 Just wondering what Johnson and Johnson gets out of promoting the idea of a nursing shortage, promoting nursing as a wonderful career, and carrying on with their cutesy little music videos.

Are they just generous people? Is it for PR? What do you think?
According to KY BONwebsite, http://kbn.ky.gov/education/nisf/nisfjohnsonjohnson.htm ,they are doing it just to promote nursing. The link I posted should explain everything they are currently doing. :-)

I'm sure they get a lot of advertising and trades out of it. Personally I feel like hurling whenever I see the sentimental slop they put out as commercials....ugh it's that jingle....yooooooouuuur a nuuuuuursssse yyyyyooouuu make a diiiiiffff-rence!" Bleah!

Maybe it's to take focus away from their products being recalled?

Me thinks they're in cahoots with nursing schools.

Quote from FutterwackenMe thinks they're in cahoots with nursing schools.

The commercials may be annoying, but I do think they are good PR for nurses in general. It gives the public a good image of nursing. Anything that helps build public respect for nurses can't be a bad thing.

I THINK J&J is in cahoots with the hospitals/care facilities! Think about it, if J&J can get the hospitals to buy their products to wash the patients, THEY'D BE RICH(ER)!!!! Although, in light of recent threads, apparently pts don't get baths in the hospital anymore....hahahaha

J&J products are in my hospital from baby powder to shampoo we use to wash the pts with ... I think you might be on to something.. I don't see J&J giving that stuff away to hospitals.

If I'm not mistaken, J&J is a pharmaceutical developer, isn't it?

we have johnson & johnson products, too - baby powder, shampoo, lotion, etc. i like the commercials though. the one with the male nurse singing with the little girl is my favorite. how can it be a bad thing?

I don't think it's totally bad. But J&J tries to steer people into diving into nursing. A lot of people don't believe that the nursing shortage exists, or at least that it isn't so dire that the profession would benefit from the way J&J seems to encourage people to gush into the profession with websites like discovernursing, which utilizes slogans such as "There has NEVER been a better time to be a nurse."I just wondered what, if anything, J&J gets out of all that.

the campaign is designed to enhance the image of the nursing profession, recruit new nurses and nurse faculty, as well as help retain nurses currently in the professionfrom 2002:the johnson & johnson family of companies has a long-standing commitment to the health care community."we believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services." - our credowe are acutely aware that today our nation faces the most profound shortage of nursing professionals in its history. a shortfall of nearly half a million registered nurses as well as a serious shortage of nursing educators over the next decade threatens to disrupt both the quality and availability of health care services. enrollment in nursing degree programs has fallen 17 percent over the last five years. adding to the problem, registered nurses are leaving the profession at an ever-increasing rate. all of this is happening as the largest single generation in our nation's history reaches its age of greatest health care need. to address the nursing shortage, we have developed a nationwide campaign in support of the nursing profession. working with health care leaders and nursing organizations like the national student nurses association, the national league for nursing, the american nurses association, the american organization of nurse executives, and sigma theta tau international, we hope to bring more people into nursing, develop more nurse educators, and retain the talent already in the profession.http://campaignfornursing.com/jandj.aspx